Probably the most powerful media since the adoption of the Alphabet, TV is designed to keep humans attention and convey complex messages. In the last decade creating and distributing this media has become available to all, and only your imagination limits what’s possible. Take your audience to wherever you think they need to be, show them what they need to see, explain and excite as it they are there with you.

The video production process?

The first thing is to plan out the production, to understand what need to be said and what are options are for saying it. We might go for a interview, maybe a explanatory animation, an outdoor / on-location tour or maybe a mix that includes a number of these elements. In other cases timing is critical and we might decide to broadcast a live event. Almost anything is possible even with very tight budgets (and in some cases with no budget at all).

Once we figured out the production plan we set a date and book our crew. A broadcast quality production usually requires between a 1-3 person crew. But the work doesn’t end there, post production (after filming) includes everything from editing to balancing the sound and adding titles and effects where needed. This usually takes between a day to three days.

The next step is to figure out where to upload your video and how to distribute it to your audience for the best measurable results. Again there are more options then we can go through here, from YouTube that’s the strongest and biggest, through Vimeo which offers more of a Pro look and feel, to Wistia that is ideal for businesses which want to understand who watched what and when, down to each and every user (you could actually call a client and say “I saw you watched only the first 3 min of our video…”).

The digital channels are literally evolving on a monthly bases, constantly creating new possibilities for you to connect with your audience. Our value is in helping you understand the bigger picture before you hit the record button.