Digital Gestalt Is a resource (and consultancy) for businesses and organizations interested to enhance their understanding and use of  technology to ensure that they are in the cutting edge of their market.

If you are reading this you do not need to be told that digital technology is deeply altering the way we live and do business. Yet, what exactly will be its impact on your business/market/profession, that is a much harder question to answer. What we can confidently state is that there will be a change and that the only way to make sure you are as ready as you possibly can be, is to keep your ears and eyes open,  experiment with new ideas and constantly learn from them.

Our core assumption is that these changes will be transformational. If up until now IT has increased process efficiency, Digital technologies are now at the stage where they are ready to fundamentally change processes, leading markets to totally new opportunities. Once players understand Digital’s unique characteristics and put them into action, the “parts” will constitute a functional unit far greater than their summation – hence the Gestalt.

Our goal is to help businesses and organizations identify the opportunities and figure out, what the “parts” are and how they can start putting them into action in their specific scenario and market.

Basically this means that we are advocating for using the web in smarter ways, looking at it’s abilities to connect people, to personalize information, use data and to reach all of us in an array of new modalities.

While this may sound somewhat academic or to the least very expensive high tech talk, the technology behind digital has reached the pint in which these kinds of opportunities are available (affordable) to an ever growing number of businesses and organizations, with the main barrier being their ability to imagine how these fit in to their operation – this is where we can help.

You are invited to read, listen, watch, comment and share tips and insights, We would  also be happy to meet and think together how your organization can leap into it’s next stage of digital maturity.

Live long and prosper,

Tomer Marshall