Brief:
The European Jewish Congress is looking for a way to engage a younger demographic of 16-35 as it feels that in it’s current portfolio of activates there isn’t enough which is aimed at our next generation.
Solution:
Leadel is an online video portal updated weekly with new professionally produced short videos covering art, lifestyle, business and social action. Apart from the short videos it also has a Live broadcasting area in which viewers can watch and engage with an array of interesting figure and decision makers during the live webcasts held every month, or brows the library of past events.
Digital Perspective:
Short web videos are a great new format made possible by the web. All the video is hosted on YouTube, which allow organizations a special status enable benefits that only large advertisers enjoy. All the videos are categorized and available for anybody that is interested to make use of them, spreading them on via other websites and educational uses. Live webcast enable the creation of high-end events with very limited resources expenditures, creating an organizational peak to focus work around. Leadel.net has been deactivated by the EJC in mid 2012 due to budget constraints , All videos can be watch here on the YouTube channel (http://bit.ly/13Hk10p)